Introduction
This business is structured as a financial education platform and the results you can see in the above screenshot are made organically with 0 € ad spend on paid advertising. In prelaunch phase we built a strong relationship between customers and the brand (in this case the brand was person with his Academy). We used SEO and YouTube channel to attract new clients, giving the public a lot of value and free content before we got to the call to action phase. We combined different offers with different discount models. We aimed for 2-3 videos and 1 live chat on YT every week.
Branding
A brand guidance document was an essential tool for developing marketing assets. This ensured that every aspect of our marketing (Youtube setup, SEO, Email copy, Keywords, Video style) was absolutely on point with the desired effect. Scripting and designing highly effective videos come with plenty of experience and marketing psychology. In the majority of our videos, we use 2 main frameworks:
A.I.D.A
Attention, Interest, Desire, Action
P.A.S
Problem, Agitate, Solution
These frameworks are a good starting block for video scripting. They have a proven methodology so we use them as frequently as possible.
After nailing the scripts we alter and test different hooks. The ‘Hook’ is the first 2 seconds of a video which is directly responsible for grabbing people’s attention on social platforms.
One of the best ways to start a story is through the ‘struggle’. This allows you to represent how a product can fix the user’s need. Or better yet, change their lives.
Scarcity
We used Scarcity marketing technique to encourage customers to make a purchase before a product or discount goes away. This means putting timers on sales and promotions, limiting the number of items in stock or creating seasonal or promotional items to sell for a short time.
Conclusion
Tightly managed operations will have an extremely positive effect on your brand. Organisation in all aspects of your marketing will allow you to understand the root cause of your success and double down on what works.
Brand messaging is the overarching factor that determines success… Creating a brand sheet means you can stick to creating ad assets that actually work.
Utilising proven frameworks will allow you to scale without gambling. Tiny iterations on a proven angle will give content new life and allow even further success.
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